You love a casual hairstyle that says you aren't trying too hard. But you feel like you’re walking around with a fragile glass vase on your head. You need something that’s controllable. Touchable. Something that can take a gentle knock without crumbling into a disheveled mess. AXE Natural Look Softening styling hair cream, the men's hair cream that gives you a casual style that says you woke up that way. No need to shy away from anything that might break the glass, just craft your own natural look in the morning and go about your day with structured, touchable hair. Whether your hair is damp or dry, take a fingertip’s worth of AXE hair styling for men Natural Look Softening Cream and mix it up evenly between your fingers. Rake through your hair and finish it off by sweeping your hair into that causally natural style. Use as part of an AXE hair care regimen, along with AXE shampoo and conditioners designed specifically for men. Whether it be Apollo Shampoo and Conditioner or Total Fresh 3 in 1 Shampoo Conditioner and Bodywash, AXE has the perfect products for any guys grooming routine. Get that casual style (without looking like you tried too hard). AXE Natural Look Softening Forming cream instantly boosts your hair for a natural look with some style.