Lambrusco, Red Wine, Italy

In 1950, nine wine producers from the agriculturally rich Emilia-Romagna region, home to many of Italy's famed indigenous alimentary products, united to form the Cantine Cooperative Riunite. The Cooperative's goal was to not only reflect the outstanding wine historically produced in agricultural Emilia but to join forces in dynamic synergy which would transform small village wineries and individual farmers into a highly respected world-class concern that would never forget its roots and core values. With the 1967 introduction of Riunite Lambrusco in the U.S., Riunite quickly became an American phenomenon, introducing millions of consumers to their first taste of wine and igniting the country's love affair with Italian wine.