There's nothing like brilliant blonde color to achieve your coolest, brightest look yet. You can now recharge blonde and brassy tones with TRESemmé Purple Blonde Shampoo for colored hair. Inspired by in-salon color-perfecting technologies, this hair shampoo for blonde hair or silver hair is formulated with Ultra-Violet Neutralizer™ technology to banish and eliminate brassy tones to recharge your color. This hair color shampoo features an advanced formula to recharge your color, leaving you with the cool, bright blonde you want. Our TRESemmé Purple Blonde Shampoo and Conditioner System is formulated with salon-level Pro Style Technology™, infused with amino acids & ceramide, to make hair 2x stronger and more manageable, and resistant from breakage (vs. a non-conditioning shampoo). How to use: Step 1: Apply TRESemmé Purple Blonde hair shampoo to wet hair. Step 2: Lightly squeeze the shampoo from roots to ends, gently massage the scalp, and rinse thoroughly. Step 3: Finish with TRESemmé Purple Blonde Conditioner, and style with your favorite TRESemmé styling products. This TRESemmé shampoo is free from Mineral oil, Parabens and DMDM Hydantoin. We've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style.